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职位描述
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Role Description
The Marketing Manager drives successful, sustainable marketing strategy and programs for DPS products with a view to gain significant share in the core market. In this respect, it is a critical and visible role.
. The main strategic imperative is based on creating a differentiated value offer through enabling our customers to improve their performance.
. Partners with sales team to execute the area marketing plan.
. Understands customer pain points, concerns and requirements and positions our brands in right place.
. Understands competitor offerings, their strengths and weaknesses, and develops counter-positioning strategies to win against competition and acquire new customer accounts
. Drives development and engagement of Advocates, reference sites, proof points and testimonials
. Proactively engages internal colleagues and external partners as well as customers with hands-on approach
. Helps sales teams to speed up and win new placement deals through conducting educational activities and other promotional initiatives that drive customer engagement according to the marketing plan
. Helps to ensure sales
The Marketing Manager drives successful, sustainable marketing strategy and programs for DPS products with a view to gain significant share in the core market. In this respect, it is a critical and visible role.
. The main strategic imperative is based on creating a differentiated value offer through enabling our customers to improve their performance.
. Partners with sales team to execute the area marketing plan.
. Understands customer pain points, concerns and requirements and positions our brands in right place.
. Understands competitor offerings, their strengths and weaknesses, and develops counter-positioning strategies to win against competition and acquire new customer accounts
. Drives development and engagement of Advocates, reference sites, proof points and testimonials
. Proactively engages internal colleagues and external partners as well as customers with hands-on approach
. Helps sales teams to speed up and win new placement deals through conducting educational activities and other promotional initiatives that drive customer engagement according to the marketing plan
. Helps to ensure sales
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工作地点
地址：上海徐汇区上海市徐汇区新研大厦
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职位发布者
HR
强生(上海)医疗器材有限公司
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医疗设备·器械
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1000人以上
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外商独资·外企办事处
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厦门心血管病医院
